Las Vegas, NV – We, P&R Measurement, a key player in the measurement and control industry, are making our global debut at the highly anticipated CES 2025, showcasing our breakthrough solutions in AI-driven industrial applications and flexible manufacturing at the world’s most powerful technology event. Highlighting our upgraded brand vision, “Empowering everyone to be an innovator,” we emphasize our dual focus on “AI-enhanced industrial applications + flexible manufacturing solutions” for modern industrial needs.

Since our establishment in 2011, we have transformed from a TMC (Test/Measurement/Control) design company into a comprehensive solutions provider, continuously driving advancements in technological innovation and market leadership. In 2023, we introduced the groundbreaking PRIME, a transformative AI Agent that exemplifies our forward-thinking vision. At CES 2025, PRIME, along with a full lineup of featured products, is highlighting our robust technological foundation and new directions for industrial manufacturing to a global audience.

PRIME Makes Its Global Debut: Empowering the Future with Industrial AI

PRIME, our self-developed industrial AI Agent, is the centerpiece of our CES 2025 showcase. PRIME integrates industry testing and manufacturing processes with advanced AI intelligence and automation capabilities, simplifying engineering workflows and reducing technical barriers. It empowers non-expert users to confidently tackle complex engineering tasks.

We envision its AI applications as a transformative force, advancing industrial manufacturing and services through innovations. By leveraging AI, the company aims to deliver greater value to clients while unlocking new opportunities for business growth.

With the rapid development of AI technology, we are at an unprecedented turning point. AI bridges the gap between upstream suppliers and consumer endpoints in manufacturing. By integrating cross-industry technologies and ideas, we aim to empower customers to drive innovation. This approach addresses the growing demand for personalized and efficient production.

Our focus is on deeply integrating advanced AI, information technology, and testing, measurement, and control systems to address long-standing challenges in industrial testing and automation, improving intelligence and efficiency. We also prioritize flexible manufacturing to reduce the gap between consumers and production, lowering costs in the CTM (Customer-to-Manufacturer) model. Additionally, we aim to make engineering R&D more accessible by enabling seamless communication between natural and engineering languages, bringing advanced technologies to more creators.

Flexible Manufacturing Takes Center Stage: Tailored Solutions for Global Enterprises

The flexible manufacturing solutions are also captivating audiences at CES 2025. We provide customized solutions for automated testing and assembly lines to improve precision, reliability, and efficiency in production.

A standout innovation is Smart Lab, an automated laboratory platform powered by AI and IoT. It constructs a professional testing platform with precision, efficiency, and energy – saving features for the R & D team, and powerfully propels enterprises to achieve accelerated development in the field of product innovation.

Additionally, P&R Measurement is showcasing A2S Lab, a state-of-the-art sensory testing solution, and A2TP, a versatile flexible testing platform. Both innovations accelerate complex testing and verification processes, enhancing efficiency and user experience.

Acutely cognizant of the significance of cross-Industry collaboration , our company leverages its expertise across AI, information technology, industrial manufacturing, measurement and testing to deliver innovative solutions for clients in consumer electronics, home appliances, and automotive sectors.

Data-Driven Innovation: P&R Measurement’s Vision for the Future

By prioritizing customer needs, we drive the transformation of intelligent manufacturing. Our company remains committed to integrating AI and advanced testing, measurement, and control technologies into both industrial and everyday applications. The flexible solution enhances the flexibility and adaptability of production systems, enabling quick response to evolving market demands. This customer-centric approach has earned P&R Measurement widespread trust and praise from our clients.

Following CES 2025, we are set to showcase cutting-edge products and forward-looking concepts at DesignCon2025 on January 28, further solidifying our leadership in redefining the future of global industrial ecosystems.

P&R Measurement will showcase AI-empowered precision solutions and interactive technologies at CES 2025, driving innovation in intelligent measurement and control industry and redefining user experiences.

LAS VEGAS, Jan. 3, 2025 /PRNewswire/ — P&R Measurement, a leader in precision measurement and control solutions, will unveil its transformative systems and interactive technologies infused with AI solution at CES 2025, held January 7–10 in Las Vegas. Aligned with CES’s theme “Dive In,” the company will debut revolutionary products that merge AI innovation with engineering excellence, driving the transformation of intelligent manufacturing.

Aligned with the AI & AI Agent Strategy, P&R Measurement will present its enhanced brand vision, “Empowering everyone to be an innovator,” by showcasing the AOB (Automated Operation Business) and AEB (Automated Engineering Business) series. These AI-empowered solutions represent a leap forward in precision engineering, setting new benchmarks for intelligence and efficiency while opening new opportunities in industrial applications.

A highlight of the exhibit will be PRIME, P&R Measurement’s AI Agent that translates natural language into engineering language, empowering seamless communication between natural language and engineering equipment. Other featured technologies include flexible manufacturing solutions powered by A2TP, sensory testing with A2S Lab, and digital intelligence concepts designed with Smart Lab, pushing the boundaries of automation and innovation.

The company will also introduce interactive, user-focused products, such as Roborista, an AI coffee-making application offering barista-quality coffee via simple conversations, and PingPong, an interactive table tennis system that simulates lifelike gameplay using robotics and machine learning.

As part of its GD3 (Global Distributed Design and Delivery) Strategy, the company is revolutionizing the business model by leveraging global resources, ensuring seamless integration of its AI-empowered solutions into diverse markets and industries worldwide.

Visit P&R Measurement at CES 2025 (Booth #41068, LVCC South Hall 3, Upper Level) to experience these innovations firsthand and explore how the company is shaping the future of intelligent manufacturing.

Recently, the Department of Industry and Information Technology of Guangdong Province released the list of service-oriented manufacturing demonstration companies for the year 2024. PRM has been successfully selected as a demonstration enterprise in the field of measurement and control.

Service-oriented manufacturing is a model and industrial form that integrates manufacturing and services, and it represents an important direction for the transformation and upgrading of the manufacturing industry. The selection of service-oriented manufacturing demonstrations is an important measure to actively promote the development of service-oriented manufacturing, accelerate the cultivation of new formats and models for service-oriented manufacturing, and promote the improvement of quality and efficiency and the transformation and upgrading of the manufacturing industry. PRM was selected as a demonstration enterprise in the field of service-oriented manufacturing in Guangdong Province, with its demonstration model focusing on customized services, project lifecycle management, total integration, and total contracting.

PRM focuses on R&D innovation in measurement and control technology, as well as the industrialization of measurement and control and automated intelligent equipment, which are widely applied in the fields of Home Appliances, Consumer Electronics, and Automobiles. The company has established a research and development, design, production, and service system with Zhuhai as its core, radiating globally. As a national high-tech enterprise, the company adheres to modern management concepts and has accumulated rich experience in providing measurement and control and automated equipment solutions over many years of development. Its products and services are widely recognized by industry customers.

Grand event

On June 28-29, 2024, PRM, in collaboration with HBK, successfully hosted the “Home Appliance Industry (NVR Noise/Vibration/Reliability) Technology Seminar” in the picturesque city of Zhuhai. The event attracted industry elites from the global home appliance testing sector, who engaged in in-depth discussions and exchanges on common topics related to the development of the industry.

Opening ceremony

At the beginning of the seminar, Mr. Wang Lei, Chairman of PRM, delivered the opening speech, detailing the company’s evolution from knowledge-driven (PRM 1.0) to resource-driven (PRM 2.0), and finally to innovation-driven (PRM 3.0) along with its strategic planning. Following this, Ms. Elaine, General Manager of PT BU at HBK China, took the stage to speak. She succinctly explained how HBK, leveraging both technological and brand advantages, collaborates with industry partners to advance the development of testing and measurement in the emerging industry ecosystem to meet the increasingly complex demands of end users. Additionally, Mr. Tian Yun, a senior expert in home appliance laboratory testing, shared his unique insights on the evolution and future development of the home appliance testing industry with the attendees.

Park visit

Mr. Wu Chuanhui, Director of Planning at PRM, guided the attendees through the company’s core areas, allowing them to experience PRM’s innovation showroom and intelligent manufacturing center up close. During the tour of the testing center and other facilities, the guests gained a more intuitive and profound understanding of PRM’s expertise and innovative capabilities.

Technical in-depth exchange

On the second day of the event, the focus was on a rich technical seminar, covering topics such as PRM’s exploration in white goods, HBK’s impressive demonstrations of sound and vibration technology, and the application of CAX intelligent systems and AI in the industry. This provided attendees with a platform for intellectual exchange and knowledge sharing.

Future outlook

The seminar not only deepened mutual understanding and cooperation within the industry but also received high praise from industry professionals. PRM will continue to advance the exploration of home appliance testing equipment and digital tools. Together with industry peers, PRM aims to forge ahead, creating a bright future for the industry, simplifying measurement and control tasks, and enhancing the value of data.

At the ‘Riding the Momentum, Uniting Forces to Win the Future’ – ‘Smart Technology Supply Chain Partner Conference,’ PRM was awarded the title of ‘Excellent Supplier’ due to its outstanding product quality, deep project experience, top-notch technological innovation, and comprehensive integrated services!

PRM has always adhered to the principles of innovation-driven and quality-centric operations, closely aligning with the demand chain of smart technology and actively deploying supply chain strategies to continuously improve service quality and efficiency. Whether in technical support or delivery management, the company consistently demonstrates top-notch standards.

This award as an ‘Excellent Supplier’ not only recognizes the comprehensive capabilities of PRM but also serves as the best affirmation of our commitment and pursuit of excellence. This radiant badge represents the wisdom and hard work of every member of the measurement and control team and embodies our vision for a win-win cooperation with Dongfeng Motors’ smart technology. Looking ahead, PRM will carry this honor forward, further deepen the comprehensive strategic cooperation with Dongfeng Motors’ smart technology, jointly chart a new chapter, and use our strength to script a new brilliance.

Focusing on the development of electrification and intelligence in the automotive industry, PRM has delivered sophisticated intelligent measurement and control equipment and complete system solutions for intelligent manufacturing production lines applied in electric control, OBC/DCDC, electric drive, motor, rotor, intelligent driving, intelligent chassis, and intelligent cockpit to major automotive OEMs and component manufacturers.”

On January 30, GAC Aian’s RuiPai intelligent eco-friendly electric drive factory was officially completed and put into operation, marking a breakthrough in the Quark electric drive – the mass production implementation of the M25 super electric drive. With this achievement, GAC Aian has achieved comprehensive independent research and production in the field of new energy power systems, establishing a self-controllable industrial chain layout. JingSi Measurement and Control, with its outstanding service and top-notch equipment, has played a key role in supporting the milestone development of the RuiPai power enterprise.

As a crucial partner, PRM has not only provided rotor assembly lines and IDU electronic control assembly lines but has also made significant contributions to the technological upgrade of electric drive, electronic control, and rotor assembly processes. We look forward to more high-quality products entering the market from here, contributing to the sustainable development of cities. This is not only a remarkable breakthrough but also a far-reaching industrial innovation!

The completion of the RuiPai intelligent eco-friendly electric drive factory is not only a symbol of RuiPai Power Technology’s advancement to a higher level but also the best embodiment of PRM’s technical strength. Through collaboration, both parties will undoubtedly make greater achievements in promoting the development of clean energy and opening a new chapter of brilliance.

In the direction of the electrification and intelligence of the automotive industry, PRM has already delivered mature intelligent measurement and control equipment and complete system solutions for intelligent manufacturing production lines to major automotive OEMs and component manufacturers, including applications for electric control, OBC/DCDC, electric drive, motor, rotor, intelligent driving, intelligent chassis, and intelligent cockpit.

According to the notification from the National Intellectual Property Administration on the identification of the new batch of National Intellectual Property Demonstration Enterprises and Leading Enterprises through re-evaluation for 2023, PRM has successfully been selected as a “National Intellectual Property Demonstration Enterprise.” This designation signifies that the company possesses a strategic management concept for intellectual property, comprehensive capabilities in the creation, utilization, protection, and management of intellectual property, and outstanding comprehensive competitive advantages in intellectual property, as well as a certain degree of influence and benchmarking role within the industry.

For many years, PRM has adhered to its mission of “simplifying measurement and control tasks, and unlock the full value of data.” The company places great importance on the strategic role of intellectual property, considering it a key driver for promoting the continuous development of the enterprise. By establishing a sound intellectual property management system and enhancing awareness of intellectual property among all employees, the company continuously introduces new products with independent intellectual property rights, enhancing the brand value and market competitiveness of the enterprise, and making significant contributions to the industry’s development.

The elevation of PRM to a “National Intellectual Property Demonstration Enterprise” is further recognition from the National Intellectual Property Administration for the company’s long-standing focus on technological innovation and continuous improvement in technological depth. In the future, the company will use this honor as a new starting point to further leverage the advantages of intellectual property in technological innovation and market competition, increase efforts in independent innovation and research and development, enhance the level of intellectual property management, and use technological innovation to drive development, providing strong support for the high-quality development of the company.

PRM has successfully been shortlisted for the 2023 Guangdong Manufacturing Top 500.

Under the guidance of the Department of Industry and Information Technology of Guangdong Province, the Development and Reform Commission of Guangdong Province, and the Department of Commerce of Guangdong Province, and with strong support from the local governments, local industry and information bureaus, relevant industry associations, and relevant enterprises, the 2023 Guangdong Manufacturing Top 500 list was jointly launched by the Industrial Economic Research Institute of Jinan University, Guangdong Manufacturing Industry Association, and the Development and Reform Institute of Guangdong Province.

PRM has always adhered to the combination of large-scale and refined management. By continuously improving its operational efficiency and market competitiveness, the company has achieved steady expansion and development. Technologically, the company adheres to the concept of innovation-driven development, overcoming a series of technical challenges with the help of a strong R&D team and advanced laboratory facilities. This has resulted in the introduction of a series of products and services with independent intellectual property rights, injecting continuous development momentum into the company.

At this glorious moment, we sincerely thank all our partners for their long-term trust and support. Looking to the future, PRM will continue to adhere to its original aspirations and move towards higher and stronger goals.